How much does the average Walmart seller make?

Most active Walmart Marketplace sellers earn between $25,000 to $250,000+ per year, depending on their product niche, SKU count, pricing, and how well they optimise listings and fulfilment.

Is selling on Walmart worth it?

Yes—Walmart has less competition than Amazon, lower seller fees, and a growing online customer base. It’s a strong opportunity for brands with a solid product, smart pricing, and the ability to fulfil quickly.

What position in Walmart makes the most money?

At the corporate level, senior executives (like SVPs and C-level roles) make the most. In-store, store managers top the list, earning around $100,000 to $170,000+ per year, depending on location and performance.

Is it better to sell on Amazon or Walmart?

Amazon has higher traffic, but also higher competition and fees. Walmart has stricter onboarding but lower fees and faster growth potential if your content is optimised. Many sellers succeed by doing both.

What percentage does Walmart take from sellers?

Walmart takes a referral fee between 6% to 20%, depending on your product category. There are no monthly subscription fees, which makes it cost-effective for growing sellers.

What is the pricing rule for Walmart Marketplace?

Walmart requires competitive pricing—your listing must be priced fairly compared to other sites. If your product is significantly cheaper elsewhere (including shipping), Walmart can unpublish the listing to protect customer trust.

How much does a Walmart store owner make?

Walmart stores are corporate-owned, so there are no individual franchise owners. However, store managers can earn six-figure salaries with bonuses tied to store performance.

Why is Walmart Marketplace so cheap?

Walmart’s brand is built on Everyday Low Prices (EDLP). Sellers are encouraged to price competitively, and Walmart enforces pricing rules to ensure value for customers.

How much does Walmart owner make an hour?

Walmart is publicly traded, so there isn’t a single “owner.” But Rob Walton, a major shareholder, earns from dividends and investments—his income isn’t calculated hourly.

How to become a Walmart Marketplace seller?

Apply via the Walmart Marketplace portal. You’ll need a US business entity, product catalog, tax info, and fulfilment capabilities. Approval can take 1–2 weeks if all documentation is solid.

How much does a Walmart store sell in a day?

On average, a Walmart Supercenter sells around $250,000 to $400,000+ per day, depending on location, season, and size.

How much margin does Walmart make?

Walmart runs on low margins, typically around 2–3% net profit, but scales through high volume and efficient operations.

How to get approved to sell on Walmart?

Have a registered US business, tax ID, a clean compliance history, and strong fulfilment capabilities. Your product catalog should be ready, with compliant listings. Upload the required docs during your application, and respond promptly to Walmart’s review team.