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Case Study

For a Fast-Growing Food & Beverage Brand in the Snacking Space

“Most of our Amazon traffic was from people already searching for our brand. Genrise helped us break out of that bubble and actually compete for high-intent, non-branded terms."

- Petra, ECommerce Director, Snacking Brand

The Challenge

Before Genrise, Petra’s brand faced key Amazon hurdles:
 

- Low Share of Voice (SOV) for top non-branded keywords

- Underperforming product pages with low engagement

- Reliance on branded search traffic with no growth into new audiences

- No clear roadmap for retail media success

The Solution

1

Ran a Digital Shelf & SOV Audit
 

Analyzed category visibility, tracked Share of Voice across top competitors, and identified high-volume gaps in keyword and placement coverage.

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2

Aligned Keywords with  User Intent and AI Intent Use Cases 

Mapped keywords to real shopper behavior and AI use-case trends to target discovery-driven queries, not just branded traffic.

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3

Refreshed PDPs for Oppirtunity Keywords

Revamped product titles, bullets, and product description to match top-performing keywords—improving relevance, ranking, and conversion across high-opportunity terms.

Forget slow, expensive ecommerce SEO services.

Genrise gives you more coverage, faster content, and better rankings — without the grind.

Results

Line

  • Increase in Share of Voice (SOV)  = +24%​

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  • Keyword Coverage  =  +5 Top-10 Rankings 

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