Research Reports
Rufus & Sparky Readiness – Organic Content for Food & Beverage Brands (US)
A comprehensive study of how F&B brands prepare for AI-driven discovery on Amazon & Walmart, highlighting readiness, gaps, and best practices.
Content Effectiveness & Performance Optimization
A data-driven study revealing how leading CPG brands measure, benchmark, and optimize product detail pages (PDPs) to maximize marketplace visibility and conversion rates.
Marketplace Execution & Channel Strategy
This report explores how leading brands align PDP content, promotions, and supply chain operations to drive marketplace success—highlighting how AI and tools enable scalable execution and brand consistency.
E-Commerce Content Operations in Consumer Brands: Workflows, Stakeholders & Scale
This report explores how consumer brands structure content workflows, align cross-functional teams, and scale product content across marketplaces
Keyword Selection & Placement Strategy for Digital Shelf
Guide to keyword selection and placement strategy for Food & Beverage brands, showing how to pick smarter keywords and place them where they actually move the needle. Built for teams chasing discoverability.
Answer Engine Optimization (AEO) Tools & Strategies
Our latest report breaks down how leading marketplace teams are using Answer Engine Optimization (AEO) — combining the right tools, and AI-ready content to drive real visibility and sales.
AI-Powered Shopping Assistants and the Digital Shelf
This report explores how AI shopping assistants are changing digital shelf strategy - shifting snack discovery from keyword SEO to context-driven recommendations.
Impact of Generative AI on SEO Strategies for Large E-Commerce Listings
This research breaks down how generative AI is flipping the script on ecommerce SEO—especially for brands juggling thousands of product listings.
Building a Winning Digital Shelf Strategy: Best Practices for E-commerce Success
This report unpacks how brands can win on Digital Shelf with the right mix of strategy, tools, and high-impact content to boost rankings and sales.






