How to Be Successful on Walmart Marketplace?

Optimise your listings, follow Walmart’s content rules, keep pricing sharp, ship fast, and automate updates using tools like Genrise.

Is selling on Walmart Marketplace worth it?

Yes—less competition than Amazon, high traffic, and growing customer trust make it a solid growth channel.

Is it hard to get approved to sell on Walmart Marketplace?

It’s selective, but not impossible. You need a US business, product catalog, fulfilment capability, and strong performance history.

What percentage does Walmart Marketplace take?

Referral fees range from 6% to 20%, depending on the product category.

Is it better to sell on Amazon or Walmart?

Amazon has more volume, but Walmart has less competition and lower fees. Many top brands sell on both.

What is Walmart’s selling strategy?

Walmart pushes competitive pricing, fast fulfilment, and rich product content to drive conversions and customer trust.

How do you get paid on Walmart Marketplace?

Walmart pays sellers every two weeks via direct deposit, minus any applicable fees.

How can I increase my sales in Walmart?

Focus on SEO-driven listings, fast shipping, competitive pricing, and consistent content updates.

How does Walmart decide what to sell?

Walmart selects products based on demand, category gaps, competitive pricing, and seller performance.

Is it hard to sell your product at Walmart?

Yes, if you go retail. But through Walmart Marketplace, third-party sellers can list products with fewer barriers.

What does Walmart consider Marketplace items?

Products sold by third-party sellers through Walmart’s platform—not stocked or shipped by Walmart directly.

How much can you make as a Walmart seller?

Anywhere from a few thousand to over $250K+ per year—depends on your product line, optimisation, and fulfilment.

What is the difference between Walmart Marketplace and Walmart.com?

Walmart.com includes both Walmart’s own inventory and Marketplace listings. Marketplace items are sold/shipped by third-party sellers.