How do I optimize individual product pages for SEO?

Start by crafting clear, keyword-rich titles, followed by concise bullets that highlight features, benefits, and use cases. Use unique, readable product descriptions, include high-quality images with alt text, and optimize the URL structure. Don’t forget to add structured data (schema), backend keywords, and internal links from related pages to drive context and crawlability.

What's the ideal keyword density for eCommerce product pages?

There's no fixed "ideal" percentage—focus instead on natural placement. Your primary keyword should appear in the title, 1–2 bullets, meta description, and once in the body copy. Avoid stuffing. Google and marketplace algorithms now prioritize semantic relevance and content structure over exact-match frequency.

How can I improve product page load speed for SEO?

Compress image sizes without losing quality, use lazy loading, and minimize JavaScript/CSS where possible. Use a CDN (Content Delivery Network) to speed up delivery across regions. Fast-loading pages improve both SEO rankings and conversion rates—especially on mobile-first platforms.

Should I use schema markup for eCommerce product pages?

Absolutely. Use Product, Review, Offer, and FAQ schema to help search engines understand your content. Rich snippets improve CTR by displaying star ratings, price, and availability directly in search results. Also, schema improves eligibility for voice search and answer engines like Google SGE or Amazon Rufus.

How do I optimize product variants for SEO without cannibalization?

Use one canonical product page with dropdowns or selectors for color, size, or pack size. Avoid creating separate URLs unless each variant has distinct search demand. When variants are indexed, optimize each for unique attributes (e.g., “black waterproof jacket” vs. “navy breathable jacket”) and use canonical tags to signal hierarchy to search engines.