My products ranking is dropping on Amazon, how do I optimise my product content for a large number of products using Generative AI?

Struggling with dropping rankings on Amazon? You’re not alone. Many enterprises with a large product range are facing the same frustrating challenge with Amazon SEO optimization and product listings.

Digital marketplaces are the new battleground of e-commerce. Managing and optimizing a large number of product listings, whether it's Amazon product listings, Walmart listings, or even eBay listings, is a complex, time-consuming task. This often leaves e-commerce and marketplace teams overwhelmed and their products underperforming.

Can I leverage AI for large-scale Optimization?

Yes, you can! AI-tokens are the new electricity! Generative AI, or Large Language Models (LLMs), are fundamentally changing how businesses operate. Product content generated by generative AI is often as good as, or even better than, human-created content. This technology automates the tedious and repetitive tasks associated with keyword research, content creation, and image optimization, leading to a boost in your Amazon product ranking and overall product SEO.

But, how do I choose the right AI model? There are so many of them?

This is an interesting challenge to tackle. The first hurdle is identifying the right model that works for your brand and marketplaces like Amazon, Walmart, and eBay. With thousands of excellent generative AI models available, both paid and free, it can feel like choosing one shiny star from a sky full of blinking stars.

Don’t invest too much time deliberating and comparing models. Start with one of the best AI writing tools or the best AI SEO tools currently used in the industry. Get started, see the results, and then consider changing models if necessary as you begin to see improvements.

How do I use the brand voice and retailer specifications with the AI models effectively?

That’s where the real challenge lies in scaling product content optimization. For an individual product, you need to create prompts using the brand voice and then generate variations by applying retailer specifications. This results in a cumbersome prompt management process and continuous fine-tuning to get the best results. When done manually, this activity can be as laborious as optimizing content without AI technology.

At Genrise, we are on a mission to solve this challenge! We are developing a process orchestrator that connects to several AI models and automatically generates the right prompts using the brand voice and retailer specifications.

Utilizing the best AI writing tools or a writing AI generator can greatly enhance your Amazon listing optimization. These tools offer AI-assisted writing capabilities, providing high-quality product descriptions and content tailored to specific SEO needs.

To boost sales, focus on keyword research, compelling titles, detailed descriptions, high-quality images, and customer reviews; digital shelf optimization ensures your listings use relevant search terms, highlight unique product benefits, and stay mobile-friendly. Use high-resolution images, multiple angles, and lifestyle shots to showcase your product effectively.

Marketplaces like Amazon favor A+ Content and 360-degree images, which increase engagement and conversions. Infographics with key features can also help customers make quick decisions. Regularly updating content based on trends can further drive conversions. Leveraging the best AI SEO tools of 2025 and beyond, businesses can effectively manage and optimize their product listings across multiple platforms; whether it's Amazon SEO optimization, Walmart product listings, or eBay listings, AI technology can streamline the process, improve rankings, and ultimately drive sales.