How to Write Product Descriptions That Rank: Marketplace-Ready Guide for 2025
- Anil Gandharve
- Feb 23
- 17 min read
Updated: Jun 16
Table of Content
Why Product Descriptions Still Matter in 2025
“Does anyone even read a product description anymore?”
Short answer: yes. But it’s not just people. It’s algorithms, AI shopping assistants, and marketplace bots — all scanning your product description before a human shopper even gets there.
In 2025, a well-structured description does more than describe. It ranks. It converts. And it helps keep your listings compliant with evolving platform rules.
Amazon’s AI assistant Rufus AI, Walmart’s Sparky, Target’s SEO systems — they’re all analyzing titles, bullets, and core content as part of their Amazon SEO optimization logic to decide if your listing gets visibility or slips into digital shelf obscurity.
So while customers skim, AI reads deeply. Your PDP content has to sell to humans while signaling value to machines.
If you're still treating it as a last-minute task or copy-pasting across marketplaces, it's time to rethink. The brands leading today? They're optimizing every field — frequently, strategically, and at scale.
Let’s unpack what it takes to create a product description that actually works in today’s AI-powered ecommerce landscape.
What Is a Product Description? (And Why It’s More Than Just Words)
Let’s get one thing clear: a product description for a marketplace isn’t just filler. It’s a performance asset.
So — what is the product description, really?
At its core, it’s the text that explains what your product is, what it does, and why it’s worth buying. But in 2025, great PDP copy has to do way more than describe. It needs to convert browsers into buyers, rank in search, and stay compliant across every marketplace rulebook.
When you write for ecommerce, you’re not just writing for a human. You’re writing for:
Marketplace crawlers (Amazon, Walmart, Target, and the rest)
AI shopping assistants (like Amazon’s Rufus or Walmart’s Sparky)
Legal and brand compliance checks
And yes — the actual shopper scrolling on their phone at 10PM
That means your tone has to flex. PDP content needs to be clear, trustworthy, and focused on benefits — but also carry the brand’s voice. It should sound like your brand, not like a template.
Now let’s talk about length. Short copy isn’t always better. But bloated, keyword-stuffed paragraphs? Worse. The best content stays tight, structured, and scannable:
1–2 sentences upfront that hook with benefits
Key features broken into bullets
Clear answers to “what’s in it for me?” and “will this work for my needs?”
And don’t forget the goal: conversion. A well-written product description for marketplaces doesn’t just inform — it nudges the shopper to add to cart. Every phrase should either build trust, answer objections, or create urgency.
Because here’s the thing: if your copy isn’t doing any of that, it’s not just invisible to search engines — it’s also invisible to shoppers.
Up next: how to actually write product descriptions that check every box — fast.
Key Elements of a Product Description
Knowing Your Marketplace Audience
Every marketplace attracts a different type of customer, and a one-size-fits-all approach won’t get you conversions. The way you sell on Amazon is different from Walmart, Sainsbury’s, or any niche marketplace. Customers have different expectations, shopping habits, and triggers that drive them to buy. This is where Amazon SEO optimization plays a crucial role in tailoring your strategy to meet the unique demands of Amazon shoppers.
Here’s how to use Ai technology to tailor your descriptions for maximum impact:
Identify your ideal customer – Who are they? Are they bargain hunters, premium buyers, or brand-loyal customers? What problems do they need solved? Lots of this data is available from the digital shelf analytics tools nowadays. But using this data at scale is impossible with manual efforts. That’s where AI technology comes in. AI tech can help you make sense out of all of this data effortlessly!
Analyze customer reviews – Look at what buyers love or complain about in similar products. This data is available on the marketplaces but it is hard to use. AI technology can help you with that too.
Match your tone to your audience – Gen Z? Keep it casual, fun, and engaging. B2B buyers? Be clear, professional, and to the point. Luxury shoppers? Focus on exclusivity and premium craftsmanship. Your brand voice plays a crucial role in positioning your products. Use it to your advantage!
Optimise for each platform – Amazon favours keyword-rich, benefit-driven copy. Walmart shoppers expect practical, trust-building details. Sainsbury’s buyers may respond better to sustainability and ethical sourcing - and the list goes on!
How can you do such a level of optimization if you were to do it all manually? That’s where tools like Genrise.ai come in handy.
Highlighting Features and Benefits
Shoppers don’t just care about what a product is — they care about what it does for them. A great product description connects features to real-world benefits.
Feature: “Single-serve chickpea puffs in a resealable pouch.”
Benefit: “Stays fresh on-the-go—ideal for lunchboxes, road trips, or midday cravings.”
Write FAQs and product pages to share details about how to use your product.
Pro Tip: Use bullet points to break down key benefits. Make it easy for buyers to skim and quickly see why your product is the best choice.
Product Description Sample
Genrise.ai Product Description Example
Title: Rice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Snacks Variety Pack, Bulk Size, Original, 4.66lb (96 Count) Case
Bullet Points:
Rice Krispies Treats cereal bars are the perfect addition to your snack variety pack
Indulge in the perfect combination of crispy, oven-toasted rice cereal and fluffy marshmallows in every bite of this classic snack
Add some excitement to your child's day with our marshmallow snack bars
Long Description: Enjoy a variety of snacks with Rice Krispies Treats Original crispy marshmallow squares. These individually wrapped bars are perfect for school snacks, office treats, or on-the-go snacking. With the classic taste of soft marshmallows and crispy rice cereal, these bars are an irresistible treat that everyone will love. They're also great for birthday parties, gameday BBQs, and gift baskets. This snack package includes a value pack of assorted snacks to satisfy any sweet craving. Pair them with an ice-cold glass of milk or get creative by adding toppings like chocolate for a fun dessert option. Get your bulk snacks today and enjoy the convenience of having delicious cereal bars at your fingertips.
How to Write Product Descriptions: 5 Core Steps
You’ve got the products. The listings are live. But your team’s still guessing how to write a product description that actually ranks and converts?
You’re not alone. Writing product copies that convert isn't about stuffing in keywords or writing clever taglines. It's about clarity, structure, and showing up in search.
Here’s a no-fluff framework your team can use — whether you’re writing one PDP or 5,000.
1. Start With Your Audience (Not Just the SKU Sheet)
When figuring out about writing the product description, too many teams open a spreadsheet and start typing. Wrong move.
Start with the shopper, not the SKU.
Ask: Who’s buying this? What are they actually trying to solve?
A protein snack for gym-goers isn’t written the same way as one packed in school lunchboxes. A minimalist water bottle for design nerds hits differently than one for hikers off-grid for three days.
Your job? Match tone and content to that real-world context.
2. Sell the Outcome — Not Just the Specs
Shoppers don’t care that it’s 10g of protein — they care that it tides them over till dinner. They don’t care that it’s resealable — they care that it doesn’t end up crumbled in the bottom of a bag.
Every feature needs to answer: So what?
What does this actually do for the buyer? • How does it fit into their day? • What pain does it remove?
When you write like this, your PDP stops sounding like a datasheet and starts acting like a closer.
High-ranking content doesn’t just say what the product is. It shows what it solves. And that’s how clicks turn into carts.
3. Use Keywords, but Don’t Sound Like a Bot
Knowing what makes a product description rank and read well? That’s the edge.
Yes, keywords still matter — especially your primary one. But stuffing them into every other line? That kills trust and hurts conversions.
Your goal: Write for people. Then shape it for search.
Here’s how smart teams handle it:
Relevance – Use terms your audience actually searches
Variety – Mix primary keywords with related phrases and questions
Flow – Insert keywords where they feel natural — title, bullets, description — without making it obvious
Genrise handles this automatically, placing keywords with the right density, structure, and tone — so your PDPs don’t just show up, they stay clickable.
You need to be found. But you also need to be readable. That’s the sweet spot.
Pro Tip: Use Gen AI technology to make sense out of the keywords data - intelligently group these keywords based on their relevance and place these based on the optimization rules.
4. Format for Skimmers (Because Everyone Is One)
Want to know how to write a product description people actually read?
Don’t.
Write it for how they skim.
Shoppers scroll fast. Especially on mobile. Long blocks of copy? They’re swiped past.
The fix is formatting. Your structure needs to make every second count.
Here’s the format that works:
1–2 line hook – Start with the top benefit. Make it obvious why this product matters.
3–5 bullet points – Hit key features. Keep each to a single idea.
1 closing line – Wrap with a subtle call-to-action tied to intent. (“Snack smarter?” “Ready to upgrade?”)
The best-performing product pages don’t just say more — they say it faster.
Keep it tight. Make it skimmable. And always lead with what the buyer wants to know first.
That’s how you stop the scroll — and win the click.
Pro Tip: Track conversion rates, bounce rates, and time spent on page to see which description drives higher engagement and sales. Use Gen AI agents to fine-tune with this data and automatically pick the relevant pieces for your product description.
5. Optimize for Marketplace Search and Compliance
Here’s the catch with writing a product description: you’re not writing one version. You’re writing for multiple marketplaces — each with its own quirks, formats, and rules.
That means one-size-fits-all copy doesn’t cut it.
Here’s what matters per retailer:
Amazon – Structured titles (brand + keyword + value), keyword-packed backend fields, TOS-safe language.
Walmart – Clean SEO structure that also syncs with Sparky, their in-house AI assistant.
Target – Friendly, brand-safe tone. Short blocks of copy that work well on mobile.
And it’s not just about tone. You need to:
Optimize backend search fields
Stay within legal and claim guidelines
Align with each platform’s content format
That’s why the smartest teams don’t do this manually.
With Genrise, you upload the catalog and get SEO-optimized, brand-approved copy for every channel — fast. No spreadsheets. No formatting nightmares. Just marketplace-ready content that ranks and converts.
Optimizing Your Product Title for Ecommerce SEO
Your product title isn’t just a label. It’s your front-line pitch to both shoppers and search engines. If your title misses the mark, your product won't get seen — and if it’s cluttered, no one clicks. That’s traffic and sales down the drain.
Here’s the kicker: on Amazon, Walmart, and other marketplaces, your product title can account for up to 40% of your marketplace SEO — and overall ecommerce visibility.
And still, many brands get it wrong.
The Real-World Struggle with Product Titles
Let’s be honest. Writing one good product title isn’t hard.
Writing hundreds — that balance keywords, marketplace rules, brand tone, and actual human readability — that’s where most teams hit a wall.
Why? Because…
Every marketplace has different rules — Amazon might allow 200 characters, Walmart prefers 50-75. Target and Sainsbury’s? Their own game.
SEO isn’t optional anymore — “set it and forget it” doesn’t cut it. Search behavior changes weekly. If your title hasn’t been touched in months, it’s already outdated.
Legal claims matter — slip in a misleading phrase and your listing risks suppression.
What a High-Performing Product Title Actually Looks Like
Let’s cut to it. Product title optimization that drives clicks, ranks well, and doesn’t get flagged follows a few key rules.
Start strong with your primary keyword: Those first 3–5 words matter most. Put your high-volume ecommerce SEO keyword right at the front.
Stick to a structure that makes sense: Go with something like:Brand Name + Flavor + Keywords + Product Type + Packaging + Size/Count
Clarity beats cleverness: Long, packed titles don’t perform. Think of what a shopper skimming on mobile would understand in a second.
No keyword dumping: Avoid this mess:"Healthy Chips, Gluten-Free, Baked, High Fiber, Vegan, Non-GMO, 1oz Snack Pack"Instead, write something like:"Crunchwell Baked Veggie Chips – Gluten-Free Vegan Snack, 1oz Pack"
Stay compliant — always: Marketplaces will ding you for ALL CAPS, special characters, or unsupported claims. No ~, !, *, @, #, etc.
What Genrise Does Differently
Here’s where Genrise changes the game.
Instead of manually writing and rewriting titles, Genrise uses AI agents trained in ecommerce SEO best practices to:
Automatically place keywords where they matter — no spreadsheet gymnastics
Tailor titles for each marketplace — and stay compliant with every formatting rule
Update titles at scale — across 1,000s of SKUs in minutes, not months
Your team skips the title grind and gets to focus on actual growth.
Structuring Bullet Points and Descriptions for Ecommerce SEO
Let’s be real — most shoppers don’t read, they scan. That’s why your bullet points and long descriptions carry so much weight. If they’re bloated, boring, or off-brand, you’ve lost them before they hit “Add to Cart.”
Bullet points are your second shot at getting picked after the title and image — and they’ve got to work hard.
Why Bullet Points Matter More Than You Think
Retailers like Amazon and Walmart give these prime real estate on your product detail page. But every word has to pull its weight:
Different retailers, different rules — Amazon gives you room to write, Sam’s Club? Not so much.
Compliance isn’t optional — Misleading claims can get you penalized — or worse, delisted.
SEO can’t be forced — Stuffing “healthy gluten-free snacks” five times into one bullet? That’s not helping anyone.
So how do you write bullet points that actually convert?
Bullet Points That Do More Than Just Describe
Here’s a structure that balances SEO, compliance, and conversion — and yes, Genrise automates this at scale.
Each bullet should:
Start with a benefit that shoppers care about
Include 1–3 primary ecommerce SEO keywords naturally — based on solid ecommerce keyword research — to boost visibility without triggering spam filters.
Stay under 200 characters unless your retailer allows more
Avoid repeating the same word within 10 words
Example (snack category):
Packed with plant-based protein – these crunchy chickpea puffs make the perfect gluten-free snack for any time of day.
Clean ingredients, big flavor – baked, not fried with no artificial preservatives or sweeteners.
Kid-approved and lunchbox ready – a healthy snack option that doesn’t sacrifice taste.
Resealable 6oz family pack – perfect for road trips, picnics, or midday cravings.
Certified vegan, kosher, and non-GMO – snacks you can trust for every lifestyle.
Smart Keyword Placement Without the Spam
Genrise doesn’t guess keyword density — it calculates it.
Here’s how our keyword optimization strategy works behind the scenes:
Keyword Density Targets:
Primary Keywords: 5–7% of total word count
Secondary Keywords: 3–5%
Affinity Terms & Synonyms: At least 10% of keyword volume
Placement Rules:
Include a primary keyword in the first 5 words of each bullet
Use 8–10 keywords per 100 words
Avoid keyword echo — don’t repeat the same term within a single bullet
That means your content sounds natural and ranks well.
Long Descriptions That Seal the Deal
Shoppers who read your full description are one step from buying — or bouncing.
This isn’t the place for fluff. It’s where you answer objections, highlight what makes your product unique, and give them the confidence to click.
A high-converting long description should:
Use short paragraphs and bullet lists for scannability
Focus on benefits first, not just specs
Include FAQs if allowed (they improve discoverability and reduce cart drop-offs)
Stay within each retailer’s formatting and character limits
Integrate primary and secondary keywords naturally — without stuffing
Example Description (snack category):
Crunchwell Chickpea Puffs are baked, never fried, delivering bold flavor with clean ingredients. Packed with 5g of plant-based protein per serving, they’re gluten-free, non-GMO, and certified vegan — making them a smart choice for families, fitness fans, and anyone looking to snack better. Available in resealable 6oz packs, these puffs stay fresh on the go. Perfect for school lunches, office snacks, or road trips. With no artificial preservatives or added sugar, you can feel good about every crunch. FAQ:Is this snack suitable for kids with food allergies?Yes, it’s free from common allergens like dairy, nuts, and soy.
Use top AI tools for ecommerce seo like Genrise to generate high-quality product descriptions that:
Maintain your brand voice
Are customised to each marketplace
Use SEO keywords naturally
Ensure product claims are accurate
Scale effortlessly—from weeks of manual work to minutes
What a High-Converting Product Description Actually Looks Like
Let’s skip the theory and show you a real product description example that sells. This isn’t just any sample product description — it’s one built for search, speed, and sales.
Product: SchoolSnax Protein Bites – Chocolate Almond (30g)
This description is built for marketplaces like Amazon and Walmart, with keywords that matter, structure that skims well, and copy that converts.
Title
SchoolSnax Protein Bites – Chocolate Almond | 8g Protein | No Added Sugar | Gluten-Free | Nut-Safe 30g Snack Pouch
Bullet Points
8g Clean Protein – Keeps kids full between meals, fuels post-practice hunger
Chocolate Almond Flavor – Tastes like a treat, not a chore to finish
No Added Sugar, No Nonsense – Sweetened naturally, without artificial stuff
Nut-Safe & School-Approved – Made in a facility free from peanut cross-contact
Portable Pouch – Resealable and ready for backpacks, lunchboxes, or glove compartments
Description:
SchoolSnax Protein Bites are built for busy mornings, soccer sidelines, and snack-time negotiations. Each 30g pouch delivers 8g of protein with a chocolate almond flavor that actually gets finished. No added sugar. No gluten. And made in a nut-safe facility, so it passes the school lunch test.
This product description example shows how to balance shopper trust, keyword targeting, and real-life relevance and it also nails mobile readability and marketplace compliance — two non-negotiables in today’s ecommerce game.
Why This Product Description Works
Searchable: Keywords like “protein snack,” “nut-safe,” and “no added sugar” are baked into every element — from title to bullets to body.
Readable: Short, scannable lines match how real shoppers browse — especially on mobile.
Compliant: No claims overreach. Just facts parents trust and algorithms favor.
What AI Shopping Assistants Like Rufus and Sparky Are Looking For
AI isn’t just powering ad targeting or backend logistics anymore — it’s now sitting between your product and the shopper.
Tools like Rufus on Amazon and Sparky on Walmart are baked into the search experience. And they’re changing how product listings are surfaced, ranked, and selected — often before a shopper even clicks a filter.
These AI assistants don’t just crawl your product pages — they interpret them. Which means if your content isn’t clear, structured, and relevant, you’re not just losing a ranking spot — you’re getting skipped entirely.
Here’s what matters.
The Role These Assistants Play
Rufus (Amazon) Think of it like a personal shopper with instant recall. Rufus answers voice or typed questions like “what’s a healthy after-school snack?” using product titles, bullets, descriptions, and even customer reviews. If your PDP doesn’t speak the language of that query, Rufus moves on.
Sparky (Walmart) More contextual. More predictive. Sparky reads shopper behavior, intent, and search patterns to surface products that fit. Your product copy has to signal relevance clearly — or it gets buried.
What They’re Actually Looking For
A Clear Product PurposeWhat is this? Who’s it for? Use the first 1–2 lines of your description to answer that — fast.
Search-Optimized StructureTitles and bullets need the right keywords in the right order. Not stuffed. Not bloated. Just clean, focused, and structured.
Benefits Over SpecsBoth Rufus and Sparky favor listings that tie features to use-cases. “8g protein” alone isn’t enough. “8g protein to fuel after-school hunger” is.
Trust SignalsCertifications. Clean-label claims. Safety or allergy info. These assistants index credibility — especially in categories like food, supplements, or baby care.
Compliance & ClarityAvoid vague claims or puffed-up language. Marketplaces are tightening the screws on content policy — and AI enforcers are part of that. One unsupported line could cost you visibility across an entire platform.
AI-powered shopping assistants are rapidly reshaping digital shelf strategy — Learn more in our latest research report.
Common Mistakes to Avoid When Writing Product Descriptions
You’ve seen them — listings that look like they were copy-pasted from a spec sheet or run through a keyword blender. These aren’t just annoying. They’re costly. Here’s what to avoid if you want your product descriptions to actually work across Amazon, Walmart, Flipkart, and beyond.
1. Keyword Stuffing: Yes, keywords drive visibility — but forcing them into every sentence backfires fast. When your description starts sounding like a broken SEO tool, shoppers tune out and platforms flag you. Instead of cramming in your primary phrase 15 times, use it naturally, blend in synonyms and related terms, and focus on relevance. A description that reads smoothly will not only convert better but also perform better in search. Shoppers aren’t searching like bots anymore — and neither should your copy.
2. Writing Like It’s a Spec Sheet: Specs have a place — just not as standalone content. Dropping raw dimensions, weights, or materials without context adds zero value. Product descriptions should translate those specs into benefits. What does the size mean for the customer? Why does the material matter in daily use? The goal is to give the shopper a reason to care. Even the most technical product needs its “so what” spelled out if you want to move them from scroll to cart.
3. Ignoring Tone and Voice: Your product copy should sound like you. Whether you're selling premium supplements or lunchbox snacks, your tone needs to align with your brand and meet shopper expectations. Too often, brands default to generic language — especially when repurposing copy across different platforms. But mismatched tone erodes trust. A confident, curated voice makes your listing feel intentional. An inconsistent one makes it forgettable. Tone is the bridge between brand and buyer — don’t skip it.
4. No Mobile Formatting: Most ecommerce browsing happens on mobile — but too many descriptions are still written like desktop PDFs. Long paragraphs, dense blocks, and missing line breaks make for a brutal user experience. If your copy can’t be skimmed on a 6-inch screen, it’s not working. Keep sentences short, break up ideas every few lines, and use formatting that invites quick scanning. Shoppers aren’t reading — they’re grazing. Your content should be built for speed.
How Genrise Helps You Write Better Product Descriptions
You’re juggling hundreds — maybe thousands — of SKUs. Each retailer wants a different format. Algorithms shift every month. And your team’s already buried in a backlog of PDP updates. That’s exactly where Genrise comes in.
Genrise isn’t just another AI content tool. It’s your proactive ecommerce content agent — constantly scanning your catalog, spotting weak or outdated descriptions, and fixing them with SEO-ready, compliant content that’s tailored to each marketplace.
With Genrise, you can:
Auto-generate retailer-ready copy: Every marketplace has its own rules. Genrise builds product descriptions that fit Amazon, Walmart, Target, and more — right out of the box.
Place keywords intelligently: No more guessing games. Genrise uses keyword density, placement logic, and variation to get your content ranking — without stuffing or losing readability.
Stay compliant with every word: Your brand voice matters. So do legal claims. Genrise writes within your approved tone and flags risky phrases, keeping you safe across all platforms.
Scale content updates in minutes: Whether it’s 100 products or 10,000, Genrise delivers content updates in minutes — not weeks. No more waiting on spreadsheets or freelancers.
Because your product descriptions shouldn’t just exist — they should drive clicks, rank better, and help you sell more.
Final Takeaway: Writing Product Descriptions That Convert Across Channels
Great product content isn’t about writing more — it’s about writing smarter.
That means clarity over cleverness, structure over fluff, and platform-specific copy that actually gets seen and clicked.
You need listings that:
Hit the right tone for your shopper
Surface the real benefits — fast
Use keywords without sounding like a robot
Follow the rules on every channel you sell on
No guesswork. No copy-paste jobs. No spec dumps.
Just product descriptions that rank, convert, and scale.
Want optimized descriptions tailored to each marketplace — built in minutes, not weeks?
Genrise.ai does the heavy lifting. You upload your catalog. We return compliant, keyword-smart, brand-aligned copies ready to publish.
Frequently Asked Questions
1. What are some examples of sensory language used in product descriptions?
Sensory language helps shoppers visualize and feel the product. Examples include:
"Indulge in the perfect combination of crispy, oven-toasted rice cereal and fluffy marshmallows in every bite."
"Keeps drinks ice cold for 24 hours—perfect for hot summer hikes."
"Soft, cloud-like memory foam cushions your feet for all-day comfort."
2. How can I effectively use social proof in my product descriptions?
Use customer reviews: Highlight positive feedback and address common customer praises.
Mention awards or endorsements: If your product has industry recognition, include it.
Showcase popularity: Phrases like "Bestseller on Amazon" or "Over 10,000 happy customers" add credibility.
Use UGC (User-Generated Content): Reference real customer experiences and testimonials.
3. What are the best ways to make product descriptions scannable?
Use bullet points to highlight key features and benefits.
Break up text into short paragraphs for easy readability.
Include subheadings for different sections (e.g., Features, Benefits, Usage).
Bold key phrases to guide skimming readers.
4. How do I set and measure KPIs for product descriptions?
Conversion Rate: Track how many visitors turn into buyers.
Search Ranking: Monitor how well the product ranks for relevant keywords.
Bounce Rate: See if shoppers leave the page quickly or stay engaged.
Time on Page: A longer duration suggests shoppers are reading the description.
Return Rate: Clear descriptions reduce returns by setting the right expectations.
5. What are some common generic phrases to avoid in product descriptions?
Avoid vague, overused phrases that don’t add value:
“High quality” → Instead, describe what makes it high quality.
“Best in class” → Show proof with awards or performance metrics.
“Great value” → Explain why it’s a great value with features and pricing.
6. How do bullet points enhance the readability of product descriptions?
They break down information into bite-sized, easy-to-read pieces.
They highlight key selling points quickly for shoppers who skim.
They improve search rankings by placing keywords naturally.
They organize features and benefits clearly for a better buying decision.
7. What role do high-quality images play in making product descriptions scannable?
First impressions matter – images grab attention before text.
They reduce confusion – showing product details prevents buyer hesitation.
They build trust – professional images make the product feel premium and legitimate.
They improve conversions – multiple images from different angles help shoppers visualize the product.