AI-Powered Shopping Assistants and the Digital Shelf

This report explores the rise of generative AI in ecommerce—focusing on how tools like Rufus, Sparky, and Bullseye are redefining the way shoppers find, evaluate, and buy snack products online from 2023 to 2025.

We break down what these changes mean for visibility, content strategy, and SEO, particularly in the highly competitive snacks category.

Expect solid insights on:

• How voice and chat-based assistants are influencing snack purchases

• What content these AIs actually read and recommend

• The shift from traditional SEO to AI-led discovery and contextual rankings

• Best practices for PDPs that win visibility across AI interfaces

• What top snack brands are already doing to adapt and get recommended

• How retail media and sponsored answers are changing the ad game

  
  

For ecommerce teams navigating content at scale—especially in CPG—this report offers a clear look into what’s next. Whether you’re trying to rank, get recommended, or just stay discoverable in a post-keyword world, this guide will help you realign your digital shelf strategy.