AI is no longer just a backend tool—it’s reshaping how people shop, compare, and decide. From personalized recommendations and instant product discovery to dynamic pricing and voice-powered search, AI in eCommerce is redefining what a seamless, intelligent shopping experience looks like. For brands and sellers, this shift isn't optional—it's foundational. In this blog, we unpack how AI is transforming every layer of online retail, and what it means for discoverability, conver