Shoppers aren’t just searching — they’re asking AI for answers. From Amazon’s Rufus to Google’s AI snippets, ecommerce SEO now means optimizing for conversations, not just clicks.

Product attributes aren’t just specs—they’re the key to ecommerce visibility and conversion. From dietary filters to pack size and certifications, every attribute shapes how your snack products rank, get found, and convert. In this guide, we break down why they matter, where brands go wrong, and how Genrise automates attribute optimization to boost performance across marketplaces.