Appearing in Amazon’s "Top Rated" section isn’t just about having a good product—it’s about consistently delivering a great customer experience. This badge is awarded to listings that maintain high ratings over time, backed by a strong volume of verified reviews. Strategically, this means brands must focus on post-purchase satisfaction: optimizing packaging, ensuring timely delivery (preferably via FBA), and most importantly, following up with customers for feedback without violating Amazon’s policies. High-resolution images, accurate product descriptions, and setting the right expectations reduce negative reviews. Additionally, actively managing negative feedback and using tools to monitor review health can ensure you maintain the quality bar Amazon demands to feature your product in this competitive section.
What's the impact of Amazon Sponsored Products on organic rankings?
Sponsored Products can have a strong indirect impact on your organic ranking by driving initial visibility, traffic, and conversions—signals Amazon’s A10 algorithm weighs heavily. When a Sponsored Product ad performs well (i.e., gets clicks and conversions), it sends a positive signal to Amazon about the product’s relevance and performance. Over time, this can help the product rank higher organically for those same search terms, creating a feedback loop where paid boosts organic presence. However, to maximize this benefit, campaigns must be strategically optimized for high-converting keywords, with listing content fully aligned (titles, bullets, and images) to support those queries and improve conversion rates.
How can I optimize for Amazon's "Customers also viewed" section?
The "Customers also viewed" carousel is driven by shopper behavior and cross-browsing patterns, meaning it’s influenced more by engagement than direct optimization. To increase visibility here, your listing needs to attract interaction from relevant audiences. Start by ensuring your title and main image are compelling enough to improve click-through rates. Next, position your product in the right category and subcategory to appear alongside complementary or competitive items. Consider pricing strategies and bundling that aligns you with top-selling SKUs in your niche. Running targeted Sponsored Display or video ads can also help you enter the consideration set where Amazon picks up behavioral signals to group your product with others shoppers are browsing.
Does Amazon's search algorithm prioritize price or reviews?
Amazon’s A10 algorithm doesn’t favor price or reviews in isolation—it evaluates overall listing performance across multiple signals. Competitive pricing is essential to attract clicks, especially in saturated categories, but it must be coupled with strong social proof (i.e., consistent, high-quality reviews) to drive conversions. Strategically, successful sellers aim to find the sweet spot: pricing that’s compelling enough to encourage clicks but also sustainable for profitability, and a proactive review strategy that drives verified feedback through compliant follow-ups. Tools that monitor competitor pricing and automate review request timing help maintain a strong position. Ultimately, Amazon rewards listings that convert well, and both price and reviews are key drivers of that conversion rate.
How do I improve my Amazon SERP ranking without paid ads?
Improving your organic ranking on Amazon without relying on paid ads requires a disciplined approach to listing quality, keyword alignment, and conversion optimization. Begin with thorough keyword research to identify high-intent, relevant terms and strategically place them across your title, bullets, description, and backend fields. Maintain clean, benefit-oriented language that appeals to both algorithms and shoppers. Regularly update your content based on performance data—such as adjusting titles if CTR is low or refreshing bullets to highlight seasonal use cases. Encourage organic reviews by delivering excellent service and using Amazon’s ‘Request a Review’ feature. Lastly, maintain strong inventory health and FBA eligibility, both of which influence ranking signals. A well-maintained, high-converting listing is Amazon’s ideal candidate for visibility—even without ad spend.