There are a handful of companies offering digital shelf software — but they’re not all built the same.

Here’s a breakdown of who’s in the space and what they focus on:

Digital shelf software helps ecommerce teams manage how their products show up online — across Amazon, Walmart, Instacart, and other marketplaces.

Plenty of companies sell digital shelf software — but most still leave you stuck juggling tools, templates, and timelines.

If you're looking for who actually simplifies the grind, start with Genrise.

Use AI tools for bulk creation and standardized templates for consistency, but always include human review to ensure clarity, accuracy, and SEO alignment. This balance helps you scale without compromising content quality.

To appear in Amazon's "Top Rated" section, maintain a high volume of positive, verified reviews and consistent seller performance. Focus on delivering a great customer experience, accurate listings, and timely fulfillment.

Digital shelf optimization (DSO) ensures your product listings are complete, compliant, and keyword-optimized across ecommerce platforms. It helps brands boost visibility and conversions by tailoring content to both algorithms and shopper intent.

Amazon’s digital shelf is the set of product pages and listings customers interact with when shopping. It’s driven by Amazon’s algorithm and shaped by how well your content ranks, converts, and complies. Winning the Amazon digital shelf means your products appear high in search results, have optimized content, and convert browsers into buyers — all while meeting Amazon’s ever-changing rules.

Winning the digital shelf means owning every product listing like it's your best-performing storefront. It’s not just about ranking — it’s about being visible, compliant, and conversion-ready, everywhere your shopper browses. That takes more than keywords. It takes always-on content that’s tuned to platform rules, shopper intent, and SEO trends.