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Which companies offer digital shelf software?

There are a handful of companies offering digital shelf software — but they’re not all built the same.

Here’s a breakdown of who’s in the space and what they focus on:

Genrise – Built for ecommerce teams that want content to perform. Genrise writes, optimizes, and refreshes product content across marketplaces like Amazon and Walmart. It places SEO keywords smartly, adapts to retailer rules, and keeps every listing legally compliant. Real content output, not just dashboards.


Salsify – A well-known platform focused on product information management (PIM) and content syndication. Great for pushing content out to multiple retailers, but still relies heavily on your team to create and optimize it.


Syndigo – Offers digital shelf analytics and syndication tools. It’s strong on content delivery and compliance tracking, but doesn’t handle the actual content creation side.


Profitero – Focused on shelf analytics and performance tracking. It’s more of a digital shelf insight tool than a content execution engine.


CommerceIQ – Strong on retail media optimization and sales automation. It integrates with shelf data, but content ops isn’t its core focus.


So yes, multiple companies offer digital shelf software — but if you’re looking for one that does content enrichment and optimization, Genrise stands out.


It automates the content creation grind — so your team can focus on growing, not writing.

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